Saturday, December 27, 2008

Big numbers . . .

Had a hour or two looking at Caravan Channel view numbers - and what a surprise.

The most popular video we've ever put online is our Clarkson's Caravan vid on YouTube - near 40,000 views as I write. It's here, with the rest of our Youtube bits. Mind you, there's only about 40 or 50 clips there, including some more personal bits and bobs. Our main website has around 150 . . .

The clips we did with the excellent Little Guy mini caravan have also been highly popular with around 15,000 views between the Youtube and the Caravan Channel versions, and the Caravan Club instructors, Berni and Tony, have scored 14,000 views across 4 clips on the two sites - hope these have helped some people get to grips with reversing, too!

Although these numbers aren't anywhere near the numbers we get on broadcast TV, estimated at around 100,000 viewers per programme, they're pretty amazing for a tiny little niche programme, catering to a smallish national audience - there's around half-a-million caravans and 150,000 motorhome owners, out of a UK count of 25M households.

The TV numbers are seriously impressive, too, remembering that only around 8.5M of those households have satellite systems - in other words, only one-third of our potential audience could watch the show, if they wanted to . . .

Mind you, as we're giving away a satellite system in the next show (premiere 31/12/08), we'll be helping to up the numbers!

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